Margin calculator
Enter your cost price and selling price (with or without VAT) and instantly see profit per unit, gross margin, and markup. Margin is calculated on the ex-VAT selling price — the VAT portion was never your money.
Margin is profit as a share of the selling price; markup is profit as a share of the cost price. A product bought at 65p and sold at £1.00 ex-VAT has a 35% margin but a 54% markup.